Corporate Identity Authoring

Corporations and leaders generally use product / service advertising, sales promotion, and press releases as a means to reach out to their stake-holders. Corporate Identity can also be nurtured through a management-oriented book on the company / leader.  This is the background to our CIA offering.

Very few companies have taken the benefit of this unique approach to identity building.  Notable exceptions are Tatas,  Godrejs  in India; General Electric, IBM, Goldman Sachs, McKinsey, Disney and Federal Express, internationally.

A book is a superior means of communication for the following reasons –     

•                         Unlike other media, a book can give a complete message

• ·                     The credibility of an independently authored and objectively written book cannot be matched

• ·                      The company that is featured in the book is in a much better position to express its views on the message than is possible with most other means of communication  

At your option, the book can be published under your authorship, or under the authorship of StratBerry's authors. If you so desire, StratBerry can provide the authors who ghost-write the book, which can be published under your authorship.

Download our presentation, “Nurturing a Distinct Corporate Identity,differently”